| 13 This chain of clothing stores has been a household name in this country and abroad for a century. But some years ago, it lost market share and closed most of its overseas branches. Its goods declined in quality, and became dull and out of touch with modern taste. After a period in crisis, the company hired a new team of designers and re-launched its entire range. The upgrading in quality and style have put this store back on the fashion map. 14 this has been an inspirational success story. Five years ago, the Ty-Ban cheese company didn't exist. They now supply more cheese to the foreign market than any other cheese company their size. Originally, Ty-Ban was a small farm rearing cattle and sheep, but the family realised they would have to diversify or go out of business. They started experimenting with some old recipes for organic cheese, in spite of warnings that the market was saturated, and came up with a winner. |
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