| Advertising does more for the material benefit of the community than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade. If its message were confined merely to information -- and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive -- advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants. | |
| 广告对社会的物质利益所作的贡献比我能想到的任何其他力量都要大。 有一点我觉得应该在此提及。最近我听到一位电视知名人士宣称，他反对广告，因为广告是劝诱性的，而不是客观地提供信息。他在此划了一条过于清晰的界线。当然广告总是试图劝服。 如果广告仅仅限于提供信息——这一点本身如果不是不可能的话，至少也难以做到，因为即使选择一件衬衫的颜色这样的细节也多少隐含劝说之意——那么广告将变得味同嚼蜡、无人理会了。但也许这就是那位电视名人所希望的结果。 |
| Advertising does more for the material benefit of the community than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a wellknown television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade. If its message were confined merely to information and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive advertising would be so boring that no one would pay any attention. But perhaps that is what the wellknown television personality wants. | |
| guang gao dui she hui de wu zhi li yi suo zuo de gong xian bi wo neng xiang dao de ren he qi ta li liang dou yao da. you yi dian wo jue de ying gai zai ci ti ji. zui jin wo ting dao yi wei dian shi zhi ming ren shi xuan cheng, ta fan dui guang gao, yin wei guang gao shi quan you xing de, er bu shi ke guan di ti gong xin xi. ta zai ci hua le yi tiao guo yu qing xi de jie xian. dang ran guang gao zong shi shi tu quan fu. ru guo guang gao jin jin xian yu ti gong xin xi zhe yi dian ben shen ru guo bu shi bu ke neng de hua, zhi shao ye nan yi zuo dao, yin wei ji shi xuan ze yi jian chen shan de yan se zhe yang de xi jie ye duo shao yin han quan shuo zhi yi na me guang gao jiang bian de wei tong jiao la wu ren li hui le. dan ye xu zhe jiu shi na wei dian shi ming ren suo xi wang de jie guo. |
| Advertising does more for the material benefit of the community than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a wellknown television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade. If its message were confined merely to information and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive advertising would be so boring that no one would pay any attention. But perhaps that is what the wellknown television personality wants. | |
| guǎng gào duì shè huì de wù zhì lì yì suǒ zuò de gòng xiàn bǐ wǒ néng xiǎng dào de rèn hé qí tā lì liàng dōu yào dà. yǒu yì diǎn wǒ jué de yīng gāi zài cǐ tí jí. zuì jìn wǒ tīng dào yī wèi diàn shì zhī míng rén shì xuān chēng, tā fǎn duì guǎng gào, yīn wèi guǎng gào shì quàn yòu xìng de, ér bú shì kè guān dì tí gōng xìn xī. tā zài cǐ huà le yī tiáo guò yú qīng xī de jiè xiàn. dāng rán guǎng gào zǒng shì shì tú quàn fú. rú guǒ guǎng gào jǐn jǐn xiàn yú tí gōng xìn xī zhè yì diǎn běn shēn rú guǒ bú shì bù kě néng de huà, zhì shǎo yě nán yǐ zuò dào, yīn wèi jí shǐ xuǎn zé yī jiàn chèn shān de yán sè zhè yàng de xì jié yě duō shǎo yǐn hán quàn shuō zhī yì nà me guǎng gào jiāng biàn de wèi tóng jiáo là wú rén lǐ huì le. dàn yě xǔ zhè jiù shì nà wèi diàn shì míng rén suǒ xī wàng de jié guǒ. |
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