| Flashy magazine ads portraying sexy women may not catch the eyes of female readers, according to research. The advertising industry bases its success on consumers being drawn to their products. But when it comes to selling in magazines like Allure and Glamour publications with 100% female readership, what do consumers want? To find out, a team of researchers at the University of Florida gauged the emotional responses of more than 100 college-aged women to photos of attractive women. After looking at each photo, the participants would point to a manikin that represented their emotional reaction. For instance, one set of manikins represented arousal reactions, ranging from disinterested to excited. The more seductive the model, the more it left the women bored and uninterested, according to lead author Robyn Goodman. | |
| 研究表明，杂志上的性感美女广告可能吸引不了女性读者的目光。广告的成功与否取决于它是否能吸引顾客，但是，对Allure和Glamour这样的女性杂志上的广告，消费者又有哪些期待呢？ 为了找到答案，佛罗里达大学的一组研究人员针对100多名大学在读女性看到漂亮女性照片时的情绪反应进行了测评。调查对象看完每张照片后，都要指出一个可以代表她们情绪的人体模型。比如，一组人体模型代表从“不感兴趣”至“兴奋”的各种唤起反应。研究报告主要撰写人罗宾·古德曼说，越是挑逗的女模特，越让女性厌烦和不感兴趣。 |
| Flashy magazine ads portraying sexy women may not catch the eyes of female readers, according to research. The advertising industry bases its success on consumers being drawn to their products. But when it comes to selling in magazines like Allure and Glamour publications with 100 female readership, what do consumers want? To find out, a team of researchers at the University of Florida gauged the emotional responses of more than 100 collegeaged women to photos of attractive women. After looking at each photo, the participants would point to a manikin that represented their emotional reaction. For instance, one set of manikins represented arousal reactions, ranging from disinterested to excited. The more seductive the model, the more it left the women bored and uninterested, according to lead author Robyn Goodman. | |
| yan jiu biao ming, za zhi shang de xing gan mei nv guang gao ke neng xi yin bu liao nv xing du zhe de mu guang. guang gao de cheng gong yu fou qu jue yu ta shi fou neng xi yin gu ke, dan shi, dui Allure he Glamour zhe yang de nv xing za zhi shang de guang gao, xiao fei zhe you you nei xie qi dai ne? wei le zhao dao da an, fo luo li da da xue de yi zu yan jiu ren yuan zhen dui 100 duo ming da xue zai du nv xing kan dao piao liang nv xing zhao pian shi de qing xu fan ying jin xing le ce ping. diao cha dui xiang kan wan mei zhang zhao pian hou, dou yao zhi chu yi ge ke yi dai biao ta men qing xu de ren ti mo xing. bi ru, yi zu ren ti mo xing dai biao cong" bu gan xing qu" zhi" xing fen" de ge zhong huan qi fan ying. yan jiu bao gao zhu yao zhuan xie ren luo bin gu de man shuo, yue shi tiao dou de nv mo te, yue rang nv xing yan fan he bu gan xing qu. |
| Flashy magazine ads portraying sexy women may not catch the eyes of female readers, according to research. The advertising industry bases its success on consumers being drawn to their products. But when it comes to selling in magazines like Allure and Glamour publications with 100 female readership, what do consumers want? To find out, a team of researchers at the University of Florida gauged the emotional responses of more than 100 collegeaged women to photos of attractive women. After looking at each photo, the participants would point to a manikin that represented their emotional reaction. For instance, one set of manikins represented arousal reactions, ranging from disinterested to excited. The more seductive the model, the more it left the women bored and uninterested, according to lead author Robyn Goodman. | |
| yán jiū biǎo míng, zá zhì shàng de xìng gǎn měi nǚ guǎng gào kě néng xī yǐn bù liǎo nǚ xìng dú zhě de mù guāng. guǎng gào de chéng gōng yǔ fǒu qǔ jué yú tā shì fǒu néng xī yǐn gù kè, dàn shì, duì Allure hé Glamour zhè yàng de nǚ xìng zá zhì shàng de guǎng gào, xiāo fèi zhě yòu yǒu něi xiē qī dài ne? wèi le zhǎo dào dá àn, fó luó lǐ dá dà xué de yī zǔ yán jiū rén yuán zhēn duì 100 duō míng dà xué zài dú nǚ xìng kàn dào piào liàng nǚ xìng zhào piān shí de qíng xù fǎn yìng jìn xíng le cè píng. diào chá duì xiàng kàn wán měi zhāng zhào piān hòu, dōu yào zhǐ chū yí gè kě yǐ dài biǎo tā men qíng xù de rén tǐ mó xíng. bǐ rú, yī zǔ rén tǐ mó xíng dài biǎo cóng" bù gǎn xīng qù" zhì" xīng fèn" de gè zhǒng huàn qǐ fǎn yìng. yán jiū bào gào zhǔ yào zhuàn xiě rén luó bīn gǔ dé màn shuō, yuè shì tiǎo dòu de nǚ mó tè, yuè ràng nǚ xìng yàn fán hé bù gǎn xīng qù. |
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