| Lycross Farm in Somerset. They produce 25 tons of Cheddar here every single week, and when it's ready, the cheese is offered to the supermarkets. But farmers say the big retailers already have too much power, and the takeover of Safeways could make them even stronger. So, Nick, you're the farmer here. If Safeways are taken over by say Asda Wal-Mart, huge company, what's that gonna mean for you? It'll probably mean we're offered lower prices for our products. Why? They're global purchasers, I think they'll just have a, a bigger pression on what we're actually selling. Now, if Morrisons on the other hand, they're much smaller than Asda Wal-Mart, if Morrisons get Safeways, is that kind of better news for you? Yes, it is to an, to an extent, but it means there'd be four major players in the market rather than just a consolidation of the ones that we've got at the moment. So that gives you more power. Absolutely. In the shop next door, the farmer sells direct to the customer, and can set his own prices. But outside, it's the supermarkets that call the shots. Producers say the sale of Safeways may force farmers together. The buyers are getting together and getting bigger and the farmers are staying separate and accepting the price they're given, so it's a bit of a downward slide. So what's the answer for farmers then? Get together. Farmers know there's no much they can do about the sale of Safeways, apart from making it clear that shareholders and supermarket customers aren't the only ones who'll be affected. John Kay, BBC News, Somerset. | |
| 萨摩萨特的Lycross 农场。每个星期他们生产25吨车达奶酪专供超市。但农民说大零售商已有太多权力，西夫韦会让他们更加强大。 噢，Nick, 你是这儿的农民。如果西夫韦超市被大公司阿斯达沃尔玛收购的话... ... 那对你意味着什么？ 这可能意味着我们产品的价格更低廉。 为什么？ 他们是全球购买商，我想他们将对我们实际卖的东西有着更大的印象。 现在，从另一方面来看，如果比阿斯达沃尔玛小得多的莫里森超市，如果是莫里森买下西夫韦超市，这对你算是好消息吗？ 是的，在某种程度上。这意味着市场上将会有四大竞争对手，而非此刻合并而成的唯一一家。 那给你更多权力。 绝对如此。 隔壁那家店，农民直接卖给顾客，可以自己定价。但外界呢，正是超市最后拍板叫价。产家说西夫韦的出售可能迫使农民联合在一起。 买家聚集在一起，越聚越大。农民各自为政，接受着买家的价格，所以愈来愈处于劣势。 那么农民的出路呢？ 联手。 农民除了清楚西夫韦的出售受影响的不仅仅是股东和超市顾客，他们是无能为力的，英国广播公司 John Kay 在萨摩萨特的报道。 |
| Lycross Farm in Somerset. They produce 25 tons of Cheddar here every single week, and when it' s ready, the cheese is offered to the supermarkets. But farmers say the big retailers already have too much power, and the takeover of Safeways could make them even stronger. So, Nick, you' re the farmer here. If Safeways are taken over by say Asda WalMart, huge company, what' s that gonna mean for you? It' ll probably mean we' re offered lower prices for our products. Why? They' re global purchasers, I think they' ll just have a, a bigger pression on what we' re actually selling. Now, if Morrisons on the other hand, they' re much smaller than Asda WalMart, if Morrisons get Safeways, is that kind of better news for you? Yes, it is to an, to an extent, but it means there' d be four major players in the market rather than just a consolidation of the ones that we' ve got at the moment. So that gives you more power. Absolutely. In the shop next door, the farmer sells direct to the customer, and can set his own prices. But outside, it' s the supermarkets that call the shots. Producers say the sale of Safeways may force farmers together. The buyers are getting together and getting bigger and the farmers are staying separate and accepting the price they' re given, so it' s a bit of a downward slide. So what' s the answer for farmers then? Get together. Farmers know there' s no much they can do about the sale of Safeways, apart from making it clear that shareholders and supermarket customers aren' t the only ones who' ll be affected. John Kay, BBC News, Somerset. | |
| sa mo sa te de Lycross nong chang. mei ge xing qi ta men sheng chan 25 dun che da nai lao zhuan gong chao shi. dan nong min shuo da ling shou shang yi you tai duo quan li, xi fu wei hui rang ta men geng jia qiang da. o, Nick, ni shi zhe er de nong min. ru guo xi fu wei chao shi bei da gong si a si da wo er ma shou gou de hua... ... na dui ni yi wei zhe shen me? zhe ke neng yi wei zhe wo men chan pin de jia ge geng di lian. wei shi me? ta men shi quan qiu gou mai shang, wo xiang ta men jiang dui wo men shi ji mai de dong xi you zhe geng da de yin xiang. xian zai, cong ling yi fang mian lai kan, ru guo bi a si da wo er ma xiao de duo de mo li sen chao shi, ru guo shi mo li sen mai xia xi fu wei chao shi, zhe dui ni suan shi hao xiao xi ma? shi de, zai mou zhong cheng du shang. zhe yi wei zhe shi chang shang jiang hui you si da jing zheng dui shou, er fei ci ke he bing er cheng de wei yi yi jia. na gei ni geng duo quan li. jue dui ru ci. ge bi na jia dian, nong min zhi jie mai gei gu ke, ke yi zi ji ding jia. dan wai jie ne, zheng shi chao shi zui hou pai ban jiao jia. chan jia shuo xi fu wei de chu shou ke neng po shi nong min lian he zai yi qi. mai jia ju ji zai yi qi, yue ju yue da. nong min ge zi wei zheng, jie shou zhe mai jia de jia ge, suo yi yu lai yu chu yu lie shi. na me nong min de chu lu ne? lian shou. nong min chu le qing chu xi fu wei de chu shou shou ying xiang de bu jin jin shi gu dong he chao shi gu ke, ta men shi wu neng wei li de, ying guo guang bo gong si John Kay zai sa mo sa te de bao dao. |
| Lycross Farm in Somerset. They produce 25 tons of Cheddar here every single week, and when it' s ready, the cheese is offered to the supermarkets. But farmers say the big retailers already have too much power, and the takeover of Safeways could make them even stronger. So, Nick, you' re the farmer here. If Safeways are taken over by say Asda WalMart, huge company, what' s that gonna mean for you? It' ll probably mean we' re offered lower prices for our products. Why? They' re global purchasers, I think they' ll just have a, a bigger pression on what we' re actually selling. Now, if Morrisons on the other hand, they' re much smaller than Asda WalMart, if Morrisons get Safeways, is that kind of better news for you? Yes, it is to an, to an extent, but it means there' d be four major players in the market rather than just a consolidation of the ones that we' ve got at the moment. So that gives you more power. Absolutely. In the shop next door, the farmer sells direct to the customer, and can set his own prices. But outside, it' s the supermarkets that call the shots. Producers say the sale of Safeways may force farmers together. The buyers are getting together and getting bigger and the farmers are staying separate and accepting the price they' re given, so it' s a bit of a downward slide. So what' s the answer for farmers then? Get together. Farmers know there' s no much they can do about the sale of Safeways, apart from making it clear that shareholders and supermarket customers aren' t the only ones who' ll be affected. John Kay, BBC News, Somerset. | |
| sà mó sà tè de Lycross nóng chǎng. měi gè xīng qī tā men shēng chǎn 25 dūn chē dá nǎi lào zhuān gōng chāo shì. dàn nóng mín shuō dà líng shòu shāng yǐ yǒu tài duō quán lì, xī fū wéi huì ràng tā men gèng jiā qiáng dà. ō, Nick, nǐ shì zhè ér de nóng mín. rú guǒ xī fū wéi chāo shì bèi dà gōng sī ā sī dá wò ěr mǎ shōu gòu de huà... ... nà duì nǐ yì wèi zhe shén me? zhè kě néng yì wèi zhe wǒ men chǎn pǐn de jià gé gèng dī lián. wèi shí me? tā men shì quán qiú gòu mǎi shāng, wǒ xiǎng tā men jiāng duì wǒ men shí jì mài de dōng xī yǒu zhe gèng dà de yìn xiàng. xiàn zài, cóng lìng yī fāng miàn lái kàn, rú guǒ bǐ ā sī dá wò ěr mǎ xiǎo dé duō de mò lǐ sēn chāo shì, rú guǒ shì mò lǐ sēn mǎi xià xī fū wéi chāo shì, zhè duì nǐ suàn shì hǎo xiāo xī ma? shì de, zài mǒu zhǒng chéng dù shàng. zhè yì wèi zhe shì chǎng shàng jiàng huì yǒu sì dà jìng zhēng duì shǒu, ér fēi cǐ kè hé bìng ér chéng de wéi yī yī jiā. nà gěi nǐ gèng duō quán lì. jué duì rú cǐ. gé bì nà jiā diàn, nóng mín zhí jiē mài gěi gù kè, kě yǐ zì jǐ dìng jià. dàn wài jiè ne, zhèng shì chāo shì zuì hòu pāi bǎn jiào jià. chǎn jiā shuō xī fū wéi de chū shòu kě néng pò shǐ nóng mín lián hé zài yì qǐ. mǎi jiā jù jí zài yì qǐ, yuè jù yuè dà. nóng mín gè zì wéi zhèng, jiē shòu zhe mǎi jiā de jià gé, suǒ yǐ yù lái yù chǔ yú liè shì. nà me nóng mín de chū lù ne? lián shǒu. nóng mín chú le qīng chǔ xī fū wéi de chū shòu shòu yǐng xiǎng de bù jǐn jǐn shì gǔ dōng hé chāo shì gù kè, tā men shì wú néng wéi lì de, yīng guó guǎng bō gōng sī John Kay zài sà mó sà tè de bào dào. |
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