| It's harvest time and Esther's hacking the pods from the trees, reaping the rewards of her labours on her farm in the shade of the southern rainforest canopy. She's part of a cooperative called Kuapa Kokoo. It gives them more power. No more dealing with unscrupulous middlemen. They get a fair price for their beans plus a bonus to invest in their community. Since we, the farmers, have sacrificed our lives to stay in the forest to produce the cocoa beans, support us by providing us with our basic needs, like water supply, clinics, good schools and roads. Which is why, as the beans are spread out to dry, it's vital they have a bumper harvest. It'll mean being able to afford to build toilets or a health centre. The village does have one pump for running water at least, and that's paid for from the cash bonus from people in Europe who buy Fairtrade chocolate. Well, this is the main harvest here, and currently just two per cent to the cocoa from here goes into Fairtrade, but with the new deal that's being signed, that's going to be doubled. Cocoa industry is strictly controlled by the government. From Manchester in the North of England, representatives of a British High Street supermarket chain are here to break some news to expectant leaders of the Kuapa Kokoo Cooperative. I'm here today to announce a momentous move, a move that'll see us moving all our block chocolate into Fairtrade. He's from the Co-op in Britain and is the first retailer in the world to take this step. But what they really want is the rest of the chocolate industry to follow the Co-op's lead. So why aren't the big producers selling Fairtrade chocolate? Nestle, Cadbury's, Masterfoods and Kraft Suchard refused to give an interview, referring us to their trade association. We recognise that in order to make cocoa a sustainable crop, a crop that people want to grow in the long term, they have to be given a level of encouragement that hasn't been there perhaps in the past but will now be there in the future. That's the final product. The irony is that farmers like Esther, who've spent their lives producing cocoa, have never even tasted chocolate. What do you think? As you say, it's very sweet. Her children, unsure at first, then couldn't get enough. Their message to prosperous consumers of chocolate in Europe is to demand it's Fairtrade. Nicola Carslaw, BBC News, Ghana. | |
| 现在是收获时节。Esther 正从树上砍下豆荚，忙着收获劳动果实。她的农场在南部热带雨林的庇荫之处。她加入了Kuapa Kokoo 的合作组织，这使得他们更具有实力，不用再和奸诈缺德的中间商交易。他们的豆子卖出了公道的价格，多卖出一笔投资社区的额外资金。 自从我们这些农民牺牲自己的生活、留在森林里种植可可豆之后他们就支持我们，以供应我们基本物资，比如提供水和诊所，好学校和道路。 这就是为什么豆子全都要摊开来晾晒，那对获得更大丰收至关重要。这将意味着能建得起厕所或健康中心。村子的确至少有一台自来水水泵。它是用通过平等贸易卖给欧洲人巧克力所赚的现金红利来买的。嗯，这儿一派大丰收的景象，最近这儿产的可可仅有2%进入平等贸易，但随着新交易协议的签订，将会翻一倍。 可可业在政府严格控制之下。 一批来自英格兰北部的曼切斯特的英国高街超市连锁代表，云集此地，向Kuapa Kokoo合作组织的候补领导人透露了一些消息。 嗯，今天来到这里，我将宣布一个重要决议，此决议将见证我们把全部的巧克力列入平等贸易。 他来自英国合作社集团，是全球第一位采取行动的零售商。但他们真正想要的是巧克力业的其他商家遵从合作社集团做法。那么，为什么那些大生产商不出售平等贸易的巧克力呢？雀巢、吉百利、美国玛氏食品和卡夫、瑞莎一律拒绝接受采访，让我们去找他们的行业联合会去处理。 我们认识到，为了使可可成为可持续性作物以及成为人们长期想种植的作物，他们不得不给出一定程度的鼓励政策，这些政策过去可能从未有过，但将来一定要有。 那是最后的成品。讽刺的是，像Esther这样的农民，忙碌一生生产可可，却从未尝过巧克力。你觉得味道如何？ 正如你所说的，非常甜。 她的孩子们起初不敢吃，后来变得非常喜欢。他们给欧洲富裕的巧克力消费者传递一个信息：要求做到平等贸易。英国广播公司Nicola Carslaw 在加纳的报道。 |
| It' s harvest time and Esther' s hacking the pods from the trees, reaping the rewards of her labours on her farm in the shade of the southern rainforest canopy. She' s part of a cooperative called Kuapa Kokoo. It gives them more power. No more dealing with unscrupulous middlemen. They get a fair price for their beans plus a bonus to invest in their community. Since we, the farmers, have sacrificed our lives to stay in the forest to produce the cocoa beans, support us by providing us with our basic needs, like water supply, clinics, good schools and roads. Which is why, as the beans are spread out to dry, it' s vital they have a bumper harvest. It' ll mean being able to afford to build toilets or a health centre. The village does have one pump for running water at least, and that' s paid for from the cash bonus from people in Europe who buy Fairtrade chocolate. Well, this is the main harvest here, and currently just two per cent to the cocoa from here goes into Fairtrade, but with the new deal that' s being signed, that' s going to be doubled. Cocoa industry is strictly controlled by the government. From Manchester in the North of England, representatives of a British High Street supermarket chain are here to break some news to expectant leaders of the Kuapa Kokoo Cooperative. I' m here today to announce a momentous move, a move that' ll see us moving all our block chocolate into Fairtrade. He' s from the Coop in Britain and is the first retailer in the world to take this step. But what they really want is the rest of the chocolate industry to follow the Coop' s lead. So why aren' t the big producers selling Fairtrade chocolate? Nestle, Cadbury' s, Masterfoods and Kraft Suchard refused to give an interview, referring us to their trade association. We recognise that in order to make cocoa a sustainable crop, a crop that people want to grow in the long term, they have to be given a level of encouragement that hasn' t been there perhaps in the past but will now be there in the future. That' s the final product. The irony is that farmers like Esther, who' ve spent their lives producing cocoa, have never even tasted chocolate. What do you think? As you say, it' s very sweet. Her children, unsure at first, then couldn' t get enough. Their message to prosperous consumers of chocolate in Europe is to demand it' s Fairtrade. Nicola Carslaw, BBC News, Ghana. | |
| xian zai shi shou huo shi jie. Esther zheng cong shu shang kan xia dou jia, mang zhe shou huo lao dong guo shi. ta de nong chang zai nan bu re dai yu lin de bi yin zhi chu. ta jia ru le Kuapa Kokoo de he zuo zu zhi, zhe shi de ta men geng ju you shi li, bu yong zai he jian zha que de de zhong jian shang jiao yi. ta men de dou zi mai chu le gong dao de jia ge, duo mai chu yi bi tou zi she qu de e wai zi jin. zi cong wo men zhei xie nong min xi sheng zi ji de sheng huo liu zai sen lin li zhong zhi ke ke dou zhi hou ta men jiu zhi chi wo men, yi gong ying wo men ji ben wu zi, bi ru ti gong shui he zhen suo, hao xue xiao he dao lu. zhe jiu shi wei shi me dou zi quan dou yao tan kai lai liang shai, na dui huo de geng da feng shou zhi guan zhong yao. zhe jiang yi wei zhe neng jian de qi ce suo huo jian kang zhong xin. cun zi di que zhi shao you yi tai zi lai shui shui beng. ta shi yong tong guo ping deng mao yi mai gei ou zhou ren qiao ke li suo zhuan de xian jin hong li lai mai de. , zhe er yi pai da feng shou de jing xiang, zui jin zhe er chan de ke ke jin you 2 jin ru ping deng mao yi, dan sui zhe xin jiao yi xie yi de qian ding, jiang hui fan yi bei. ke ke ye zai zheng fu yan ge kong zhi zhi xia. yi pi lai zi ying ge lan bei bu de man qie si te de ying guo gao jie chao shi lian suo dai biao, yun ji ci di, xiang Kuapa Kokoo he zuo zu zhi de hou bu ling dao ren tou lu le yi xie xiao xi. , jin tian lai dao zhe li, wo jiang xuan bu yi ge zhong yao jue yi, ci jue yi jiang jian zheng wo men ba quan bu de qiao ke li lie ru ping deng mao yi. ta lai zi ying guo he zuo she ji tuan, shi quan qiu di yi wei cai qu xing dong de ling shou shang. dan ta men zhen zheng xiang yao de shi qiao ke li ye de qi ta shang jia zun cong he zuo she ji tuan zuo fa. na me, wei shi me nei xie da sheng chan shang bu chu shou ping deng mao yi de qiao ke li ne? que chao ji bai li mei guo ma shi shi pin he ka fu rui sha yi lv ju jue jie shou cai fang, rang wo men qu zhao ta men de hang ye lian he hui qu chu li. wo men ren shi dao, wei le shi ke ke cheng wei ke chi xu xing zuo wu yi ji cheng wei ren men chang qi xiang zhong zhi de zuo wu, ta men bu de bu gei chu yi ding cheng du de gu li zheng ce, zhei xie zheng ce guo qu ke neng cong wei you guo, dan jiang lai yi ding yao you. na shi zui hou de cheng pin. feng ci de shi, xiang Esther zhe yang de nong min, mang lu yi sheng sheng chan ke ke, que cong wei chang guo qiao ke li. ni jue de wei dao ru he? zheng ru ni suo shuo de, fei chang tian. ta de hai zi men qi chu bu gan chi, hou lai bian de fei chang xi huan. ta men gei ou zhou fu yu de qiao ke li xiao fei zhe chuan di yi ge xin xi: yao qiu zuo dao ping deng mao yi. ying guo guang bo gong si Nicola Carslaw zai jia na de bao dao. |
| It' s harvest time and Esther' s hacking the pods from the trees, reaping the rewards of her labours on her farm in the shade of the southern rainforest canopy. She' s part of a cooperative called Kuapa Kokoo. It gives them more power. No more dealing with unscrupulous middlemen. They get a fair price for their beans plus a bonus to invest in their community. Since we, the farmers, have sacrificed our lives to stay in the forest to produce the cocoa beans, support us by providing us with our basic needs, like water supply, clinics, good schools and roads. Which is why, as the beans are spread out to dry, it' s vital they have a bumper harvest. It' ll mean being able to afford to build toilets or a health centre. The village does have one pump for running water at least, and that' s paid for from the cash bonus from people in Europe who buy Fairtrade chocolate. Well, this is the main harvest here, and currently just two per cent to the cocoa from here goes into Fairtrade, but with the new deal that' s being signed, that' s going to be doubled. Cocoa industry is strictly controlled by the government. From Manchester in the North of England, representatives of a British High Street supermarket chain are here to break some news to expectant leaders of the Kuapa Kokoo Cooperative. I' m here today to announce a momentous move, a move that' ll see us moving all our block chocolate into Fairtrade. He' s from the Coop in Britain and is the first retailer in the world to take this step. But what they really want is the rest of the chocolate industry to follow the Coop' s lead. So why aren' t the big producers selling Fairtrade chocolate? Nestle, Cadbury' s, Masterfoods and Kraft Suchard refused to give an interview, referring us to their trade association. We recognise that in order to make cocoa a sustainable crop, a crop that people want to grow in the long term, they have to be given a level of encouragement that hasn' t been there perhaps in the past but will now be there in the future. That' s the final product. The irony is that farmers like Esther, who' ve spent their lives producing cocoa, have never even tasted chocolate. What do you think? As you say, it' s very sweet. Her children, unsure at first, then couldn' t get enough. Their message to prosperous consumers of chocolate in Europe is to demand it' s Fairtrade. Nicola Carslaw, BBC News, Ghana. | |
| xiàn zài shì shōu huò shí jié. Esther zhèng cóng shù shàng kǎn xià dòu jiá, máng zhe shōu huò láo dòng guǒ shí. tā de nóng chǎng zài nán bù rè dài yǔ lín de bì yìn zhī chù. tā jiā rù le Kuapa Kokoo de hé zuò zǔ zhī, zhè shǐ de tā men gèng jù yǒu shí lì, bù yòng zài hé jiān zhà quē dé de zhōng jiān shāng jiāo yì. tā men de dòu zi mài chū le gōng dào de jià gé, duō mài chū yī bǐ tóu zī shè qū de é wài zī jīn. zì cóng wǒ men zhèi xiē nóng mín xī shēng zì jǐ de shēng huó liú zài sēn lín lǐ zhòng zhí kě kě dòu zhī hòu tā men jiù zhī chí wǒ men, yǐ gōng yìng wǒ men jī běn wù zī, bǐ rú tí gōng shuǐ hé zhěn suǒ, hào xué xiào hé dào lù. zhè jiù shì wèi shí me dòu zi quán dōu yào tān kāi lái liàng shài, nà duì huò dé gèng dà fēng shōu zhì guān zhòng yào. zhè jiāng yì wèi zhe néng jiàn dé qǐ cè suǒ huò jiàn kāng zhōng xīn. cūn zi dí què zhì shǎo yǒu yī tái zì lái shuǐ shuǐ bèng. tā shì yòng tōng guò píng děng mào yì mài gěi ōu zhōu rén qiǎo kè lì suǒ zhuàn de xiàn jīn hóng lì lái mǎi de. , zhè ér yī pài dà fēng shōu de jǐng xiàng, zuì jìn zhè ér chǎn de kě kě jǐn yǒu 2 jìn rù píng děng mào yì, dàn suí zhe xīn jiāo yì xié yì de qiān dìng, jiāng huì fān yī bèi. kě kě yè zài zhèng fǔ yán gé kòng zhì zhī xià. yī pī lái zì yīng gé lán běi bù de màn qiē sī tè de yīng guó gāo jiē chāo shì lián suǒ dài biǎo, yún jí cǐ dì, xiàng Kuapa Kokoo hé zuò zǔ zhī de hòu bǔ lǐng dǎo rén tòu lù le yī xiē xiāo xī. , jīn tiān lái dào zhè lǐ, wǒ jiāng xuān bù yí gè zhòng yào jué yì, cǐ jué yì jiāng jiàn zhèng wǒ men bǎ quán bù de qiǎo kè lì liè rù píng děng mào yì. tā lái zì yīng guó hé zuò shè jí tuán, shì quán qiú dì yī wèi cǎi qǔ xíng dòng de líng shòu shāng. dàn tā men zhēn zhèng xiǎng yào de shì qiǎo kè lì yè de qí tā shāng jiā zūn cóng hé zuò shè jí tuán zuò fǎ. nà me, wèi shí me nèi xiē dà shēng chǎn shāng bù chū shòu píng děng mào yì de qiǎo kè lì ne? què cháo jí bǎi lì měi guó mǎ shì shí pǐn hé kǎ fū ruì shā yī lǜ jù jué jiē shòu cǎi fǎng, ràng wǒ men qù zhǎo tā men de háng yè lián hé huì qù chǔ lǐ. wǒ men rèn shi dào, wèi le shǐ kě kě chéng wéi kě chí xù xìng zuò wù yǐ jí chéng wéi rén men cháng qī xiǎng zhòng zhí de zuò wù, tā men bù dé bù gěi chū yí dìng chéng dù de gǔ lì zhèng cè, zhèi xiē zhèng cè guò qù kě néng cóng wèi yǒu guò, dàn jiāng lái yí dìng yào yǒu. nà shi zuì hòu de chéng pǐn. fěng cì de shì, xiàng Esther zhè yàng de nóng mín, máng lù yī shēng shēng chǎn kě kě, què cóng wèi cháng guò qiǎo kè lì. nǐ jué de wèi dào rú hé? zhèng rú nǐ suǒ shuō de, fēi cháng tián. tā de hái zi men qǐ chū bù gǎn chī, hòu lái biàn de fēi cháng xǐ huān. tā men gěi ōu zhōu fù yù de qiǎo kè lì xiāo fèi zhě chuán dì yí gè xìn xī: yāo qiú zuò dào píng děng mào yì. yīng guó guǎng bō gōng sī Nicola Carslaw zài jiā nà de bào dào. |
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