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The success of a speech is often attributed to the skill of the speaker, with merit being given to speakers who are confident, articulate, knowledgeable and able to deliver a speech with conviction. But often it is not the speakers who write these moving speeches, it is a speechwriter. And one industry in which this practise is common is that of politics. So what does it take to be a political speechwriter? Well according to a recent job advertisement from the US Embassy in Britain, a political speechwriter needs to have exceptional interpersonal skills, be detail oriented and able to demonstrate a deep knowledge of their subject. They must also work closely with speakers and be able to relate to their style. Some believe that the best speechwriters have an inherent talent, a natural creative instinct, and that speech writing is an art form. So what about those of us who do not possess such genius? Can we still produce successful speeches? In an interview with the BBC, Dr Max Atkinson outlined a number of speech writing techniques. He also illustrated how these techniques have been used in historic speeches. One such technique is introducing contrast. This is extremely useful when presenting a positive spin on a negative issue. One of the most famous examples of this can be seen in a speech given by former American President John F Kennedy: " Ask not what your country can do for you but what you can do for your country." Another technique is the use of threepart lists. Dr Atkinson explains that this can be an excellent way of adding finality or confirming a statement. Former British Prime Minister Tony Blair was a fan of this technique. One of his most famous campaign slogans was " education, education, education". These techniques can be used like tools they can be chosen from a toolbox and applied as necessary. A few other techniques you might find in a speechwriter' s toolbox might be the use of imagery, anecdotes and alliteration. So next time you have to prepare a speech or presentation, try applying one or more of these techniques and see if you have what it takes to be a winning speechwriter. |
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chéng gōng de yǎn jiǎng wǎng wǎng guī gōng yú yǎn jiǎng zhě de jì qiǎo, tā men chōng mǎn zì xìn, néng shuō huì dào, zhī shí guǎng bó, bìng qiě néng gòu yǐ jiān dìng de xìn niàn jìn xíng yǎn shuō. dàn shì, tōng cháng bú shì yǎn jiǎng zhě men ér shì yǎn jiǎng zhuàn gǎo rén qù xiě zhèi xiē gǎn rén zhì shēn de yǎn jiǎng gǎo. yǒu yí gè chǎn yè hé zhè gè zhuàn gǎo chǎn yè yǒu zhe xiāng tóng zhī chù de shì zhèng zhì. nà me, zěn yàng cái néng chéng wéi yí gè zhèng zhì yǎn jiǎng gǎo zhuàn xiě rén ne? gēn jù zuì jìn měi guó zhù yīng guó shǐ guǎn fā chū de yí gè zhāo pìn guǎng gào, yí gè zhèng zhì yǎn jiǎng gǎo zhuàn xiě rén xū yào yǒu fēi fán de jiāo jì néng lì, zhù zhòng xì jié, bìng qiě néng gòu shēn rù liǎo jiě zhǔ tí. tā men hái bì xū yǔ yǎn jiǎng zhě mì qiè hé zuò cóng ér néng gòu xiě chū fú hé tā men fēng gé de yǎn jiǎng gǎo. yī xiē rén xiāng xìn, zuì hǎo de yǎn jiǎng zhuàn gǎo rén yǔ shēng jù lái jiù yǒu yī zhǒng cái néng, zhè shì yī zhǒng zì rán chuàng zào běn néng, ér yǎn jiǎng gǎo xiě zuò běn shēn jiù shì yī zhǒng yì shù xíng shì. nà me wǒ men dāng zhōng nèi xiē bù jù bèi zhè yàng tiān fù de rén ne? wǒ men réng néng chuàng zuò chū chéng gōng de yǎn jiǎng gǎo ma? zài jiē shòu BBC cǎi fǎng shí, mài kè sī bó shì zǒng jié le yī xiē xiě yǎn jiǎng gǎo de jì qiǎo. tā hái jǔ lì shuō míng zhèi xiē jì shù shì rú hé yìng yòng yú lì shǐ shàng de yī xiē yǎn jiǎng zhōng. qí zhōng yī xiàng jì shù shì yǐn rù duì bǐ. zài yòng yī zhǒng jī jí de bǐ diào lái miáo huì yī jiàn xiāo jí de shì jiàn shàng, zhè gè jì qiǎo shì jí qí yǒu yòng de. zhè gè jì qiǎo zài hěn duō zhù míng yǎn jiǎng zhōng dōu yǒu tǐ xiàn, qí zhōng yí gè zhù míng de lì zi lái zì qián měi guó zǒng tǒng yuē hàn F kěn ní dí:" bú yào wèn nǐ de zǔ guó néng wéi nǐ zuò xiē shén me, yīng gāi wèn nǐ néng gòu wèi nǐ de zǔ guó zuò xiē shén me." lìng wài yī zhǒng jì qiǎo jiù shì sān jù shì pái bǐ de yìng yòng. ā tè jīn sēn bó shì jiě shì shuō, zhè kě yǐ hěn hǎo dì tiān jiā jié lùn hé zhèng shí shēng míng. qián yīng guó shǒu xiàng tuō ní bù lái ěr jiù fēi cháng xǐ huān yòng zhè zhǒng jì qiǎo. tā zuì yǒu míng de jìng xuǎn kǒu hào shì" jiào yù, jiào yù, jiào yù". zhèi xiē jì qiǎo jiù xiàng gōng jù zài bì yào de shí hòu, yǎn jiǎng zhě kě yǐ cóng" gōng jù xiāng" xuǎn zé zhèi xiē jì qiǎo chū lái bìng jiā yǐ yìng yòng. nǐ huì fā xiàn zài yǎn jiǎng gǎo zuò zhě de" gōng jù xiāng" lǐ hái yǒu qí tā yī xiē jì qiǎo, bǐ rú shǐ yòng bǐ yù qù wén hé tóu yùn děng. suǒ yǐ xià cì nǐ yào zhǔn bèi yí gè yǎn jiǎng huò bào gào shí, cháng shì yìng yòng yí gè huò duō gè zhèi xiē de jì qiǎo, kàn kàn nǐ shì fǒu néng gòu chéng wéi yí gè shèng lì de yǎn jiǎng zhuàn gǎo rén. |