[ti:狗也有得意之时]
[ar:英语听力]
[al:随身英语]
[00:00.30]A dog's day might never be the same
[00:03.16]considering the attention pooches have been getting recently.
[00:06.56]An advert claiming to be the first aimed directly at them
[00:10.05]has been screened on television in Britain.
[00:13.95]It features high-frequency sounds,
[00:16.31]whistles and barks intended to catch the attention of watching canines
[00:21.02]but that can't be heard by most humans.
[00:24.09]Far from being a barking mad move,
[00:27.22]it indicates that the advertising companies have sniffed out a promising new consumer
[00:32.72]in man's best friend.
[00:35.38]And dogs seem to be ready to come out of the doghouse in other fields too.
[00:39.23]For those who have seen The Artist,
[00:42.22]few seem able to resist Uggie's animal magnetism.
[00:44.58]This Jack Russell has been receiving praise
[00:49.19]that would make Lassie jealous.
[00:51.80]The 10-year-old four-legged performer
[00:54.57]showed that it's a mistake to think that you can't teach old dogs new tricks
[00:58.93]and picked up the animal equivalent of an Oscar at
[01:02.24]the prestigious Golden Collars in Century City,
[01:05.13]California.
[01:06.71]And soon dogs might rival human supermodels on some famous catwalks.
[01:11.59]Spending on clothing for pets is expected to break the 20 million-pound mark
[01:17.88]in 2012 in the UK,
[01:21.52]according to market assessment firm MTW Research.
[01:25.31]Across the Atlantic,
[01:27.27]a US retailer sells everything from colourful polo shirts
[01:30.39]to fancy dress costumes.
[01:32.66]Its customers can let their imagination off the leash
[01:36.41]and even dress their dogs to look like dinosaurs!