Pump it! I'm running on air! I'm walking on clouds! I don't exercise. I don't care... pump it! *pumping & explosion & moan* I paid top-dollar for these incredible high-technology polyester shoes to walk around the mall and shop for more sports equipment I won't play sports in! I need to get more from life. Much more! I need to get high, really high! High on air! *pumping & explosion* Oh yeah! These Eris shoes really pump up! That's right! You can now buy some air! The science of sports and marketing results in a shoe that pumps! Sound silly to you? What if we told you that Eris Pump-Up would improve your game by 300%? But I don't have a game! You gotta have game! Be a winner! Pump up, and slam dunk! *pumping* Oh yeah! God, the size of your shoes! You'll shave seconds off your personal best! Oh yeah! You mean I can whack off even more times a day? Absolutely! Probably five times more! Because you'll be walking on air! You'll feel so much more athletic after pumping up your shoes, you'll automatically lose weight and feel high-tech! Just like a sports star! You ARE a star! Now you're a winner! With air in shoes! Now I can reach for the stars! I've pumped up my ego! *pumping* Pump it up! With Eris!